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The Real Status of Affiliate Marketing

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Partner & Kommerciel Direktør , Blue Energy A/S
Mads Andreas Olesen er Kommerciel Direktør og Partner i energi- og teleselskabet, Blue Energy. Sammen med sine partnere har Mads over 100 ansatte fordelt på 3 lande.
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Partner & Kommerciel Direktør , Blue Energy A/S
Mads Andreas Olesen er Kommerciel Direktør og Partner i energi- og teleselskabet, Blue Energy. Sammen med sine partnere har Mads over 100 ansatte fordelt på 3 lande.

 

Just this year, affiliate marketing has faced a tenfold of changes. Initially, the program was dubbed as the quickest way to earn money online. It opened opportunities for business owners to reach their potential customers across the globe. However, the marketing technique seems to alter. Is it really faltering? This led to affiliates asking – is affiliate marketing dead?

 

To claim that affiliate marketing is dead, a thing of the past is simply fallacious. With recent digital trends such as location-based marketing, influencer marketing, and mobile ad blocking, it is safe to say that the strategy is just simply changing – evolving, even.

 

The search algorithm of Google updates regularly. Social Media Marketing starts to lose its effectiveness. These should serve as a call for affiliates to shift their model; to adjust their strategies. After all, the goal is still the same. That is to influence more audiences. Now, the big question is – HOW?

 

Adapting to Current Conditions

Truth be told – the efforts of affiliate marketers will come into waste if they do not adapt to the current conditions online. To generate traffic utilizing blogging, SEO, and social media will not work if it does not engage the audience anymore. What are the ways and tactics to improve then?

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  • Re-discover your audience
    Affiliates must be responsible for learning more about their target customers. Before, to gain a broad audience was the game plan. Today, a targeted approach is more realistic. This means that affiliates should care about the needs of their clients. They should know where to look for them. To practice this, continuouos testing is the answer.

 

  • Expand your strategies
    Affiliates should not be afraid to experiment and unveil new strategies every waking day. To master a technique takes time and practice. Why not create redirects? Focus on your email list and extend it to promote quality products and services. Diversifying your techniques might ask a lot of efforts from you. But it is from there where you establish your business branding and identity.

 

  • Produce Excellent Quality
    Affiliates and merchants should commit themselves to high-quality products since search engines became more accurate to bring superb search results. It is the obligation of affiliates to provide updated and relevant contents that will benefit users. Merchants should address the needs of their specified market. They should do this in a method convenient to them.

 

Expecting More Challenges

The obstacles in social media marketing, Google’s search engine and mobile ad blocking only show that affiliate marketing is unpredictable. It evolves over time. Affiliates must not be complacent in their online performance. Indeed, a successful online strategy requires the full engagement of affiliates.

 

Advertisers will always see marketing efforts as a powerful tool to realize a much better return on investments. This partnership will never go out of style. It may demand reforms, but it will never die. As this is the case, affiliates should be flexible in embracing challenges and turning them into a stepping stone towards a more favorable output. With proper research, this is possible!

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Mads Andreas Olesen er Kommerciel Direktør og Partner i energi- og teleselskabet, Blue Energy. Sammen med sine partnere har Mads over 100 ansatte fordelt på 3 lande.

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